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Consumer Products & Retail

Overview

When it comes to navigating the modern marketplace, our team stands by businesses to handle the legal complexities that arise when products and services meet the public. Today’s consumer-facing companies face a wide-variety of compliance challenges and litigation risks associated with consumer privacy, pricing, marketing/advertising, and product liability concerns. Our team will help you stay on top of the constantly evolving landscape of federal and state laws, regulations, and court decisions. If necessary, we have experienced litigators located across the country equipped to handle litigation threats, government investigations, single plaintiff lawsuits, class actions, single consumer or mass arbitration proceedings, multi-district litigation, product liability litigation and other types of complex disputes. Our litigation teams manage threats and protect your company’s reputation.

When it comes to advertising and branding, we advise clients on matters ranging from influencer agreements and FTC endorsement rules to food ingredient claims and digital coupons. We help ensure that your sweepstakes, promotions, and ads hit the mark without crossing regulatory lines. Additionally, we handle the technical details of creative assets, working with business teams to secure the necessary permissions for fonts, images, and other protected elements so your marketing remains yours. We also provide guidance on private label manufacturing and the unique liabilities of selling through massive online marketplaces. By focusing on the direct realities of production and sales, we provide the clarity you need to grow your consumer base with confidence.

Insights & Events

Latest

Updates October 2026

Right to Work Reforms from 1 October 2026: What Employers Need to Know

New Changes Mean Businesses Should Review Arrangements for Compliance
6 min read
Updates October 2026

Dissecting the EU's New Product Liability Directive: The Dawn of US-Style Discovery?

Update on new disclosure obligations in the EU for product liability cases and strategies for complying with the new rules
6 min read
Updates September 2026

Federal Court Blocks Enforcement of Labeling Provisions of New Mexico PFAS Protection Act

American Chemistry Council et al. v. Kenney, No. 1:26-cv-02130-MIS-SCY (D.N.M. Sept., 16, 2026)
3 min read
Updates September 2026

California Appellate Court Holds Post-Term Noncompete Not Enforceable against Franchisee Following Franchise Transfer

CBD Franchising, Inc. v. One Day Doors & Closets, Inc., No. B342711 (Cal. Ct. App. Aug. 19, 2026)
7 min read
Updates August 2026

Federal Court Upholds Oregon’s Extended Producer Responsibility Law against Constitutional Challenge

Ruling Could Serve as Persuasive Authority for Future Challenges under the Dormant Commerce Clause or the Due Process Clause
4 min read
Media Mentions August 2026

Norman Pentelovitch Discusses Strategic Client Counseling in Corporate Counsel Q&A Feature

1 min read
Updates August 2026

Second Circuit Adopts the Indirect Purchaser Rule for Civil RICO

5 min read
Media Mentions August 2026

Norman Pentelovitch Profiled in Minnesota Lawyer’s ‘Breaking the Ice’ Feature

1 min read
Updates August 2026

Different Shoppers, Different Prices

FTC Takes Aim at Personalized Pricing
7 min read
Press Release July 2026

Former 3M Assistant General Counsel Norman Pentelovitch Joins Faegre Drinker Litigation Group

2 min read
Insights
Updates October 2026

Right to Work Reforms from 1 October 2026: What Employers Need to Know

New Changes Mean Businesses Should Review Arrangements for Compliance
6 min read
Updates October 2026

Dissecting the EU's New Product Liability Directive: The Dawn of US-Style Discovery?

Update on new disclosure obligations in the EU for product liability cases and strategies for complying with the new rules
6 min read
Updates September 2026

Federal Court Blocks Enforcement of Labeling Provisions of New Mexico PFAS Protection Act

American Chemistry Council et al. v. Kenney, No. 1:26-cv-02130-MIS-SCY (D.N.M. Sept., 16, 2026)
3 min read
Updates September 2026

California Appellate Court Holds Post-Term Noncompete Not Enforceable against Franchisee Following Franchise Transfer

CBD Franchising, Inc. v. One Day Doors & Closets, Inc., No. B342711 (Cal. Ct. App. Aug. 19, 2026)
7 min read
Updates August 2026

Federal Court Upholds Oregon’s Extended Producer Responsibility Law against Constitutional Challenge

Ruling Could Serve as Persuasive Authority for Future Challenges under the Dormant Commerce Clause or the Due Process Clause
4 min read
Media Mentions August 2026

Norman Pentelovitch Discusses Strategic Client Counseling in Corporate Counsel Q&A Feature

1 min read
Updates August 2026

Second Circuit Adopts the Indirect Purchaser Rule for Civil RICO

5 min read
Media Mentions August 2026

Norman Pentelovitch Profiled in Minnesota Lawyer’s ‘Breaking the Ice’ Feature

1 min read
Updates August 2026

Different Shoppers, Different Prices

FTC Takes Aim at Personalized Pricing
7 min read
Updates August 2026

UK Supreme Court Removes Prior Recognition Hurdle for Foreign Judgment Creditors

Drelle v Servis Terminal LLC (in liquidation in the Russian Federation) [2026] UKSC 29
5 min read

Meet The Team

Meet The Full Consumer Products & Retail Team