Jennifer Dean is a leading trademark lawyer who helps companies establish, protect and promote their brands in the United States and globally. Clients entrust her with intellectual property portfolios comprising thousands of trademark applications and registrations, relying on Jennifer’s extensive experience navigating the intricacies of international brand management. Her knowledge of clients’ industries and careful monitoring of the marketplace enables her to act swiftly to avert competitors’ efforts to launch confusingly similar brands.

Clients value Jennifer’s astute, practical and timely advice on trademark clearance, registration and enforcement. She understands the unique challenge of choosing new brands for regulated products and services and guides clients through rebranding projects under rigorous time constraints. When brand selection is complete, Jennifer develops comprehensive global filing strategies and implements them with the support of a team of experienced and customer-focused trademark associates and paralegals.

Clients also call on Jennifer to enforce their rights with respect to their brands. She seeks to resolve intellectual property disputes without formal adversarial proceedings when appropriate and has crafted thousands of agreements that maintain crucial protection for her clients’ “crown jewel” brands while conserving resources. When litigation is required, she pursues opposition and cancellation actions before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office and infringement actions in court.

Jennifer is the creator and host of the firm’s “Networking, Secrets & Strategies for Introverts and Extroverts Alike” event series directed to passionate professionals who happen to be introverts.


Bar Admissions

District of Columbia


Boston University School of Law
J.D. magna cum laude, Boston University Law Review

Western Maryland College
B.A. summa cum laude, Phi Beta Kappa

Insights & Events

Other Perspectives

Firm Blog Contributions

  • TCAM Today – uncomplicated, practical, day-to-day advice about how to build, protect or monetize a brand

Leadership & Community

Professional Associations

  • Intellectual Property Owners Association, Trademark Office Practice (U.S.) Committee
  • International Trademark Association


  • Chambers USA — District of Columbia, Intellectual Property: Trademark, Copyright & Trade Secrets, 2021-22
  • World Trademark Review 1000 — World’s Leading Trademark Professionals (District of Columbia), 2014-22
  • Managing Intellectual Property — “IP Star,” 2013-22
Awards Methodology
No aspect of these recognitions has been approved by the highest court of any state.
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