Clients value Jennifer’s astute, practical and timely advice on trademark clearance, registration and enforcement. She understands the unique challenge of choosing new brands for regulated products and services and guides clients through rebranding projects under rigorous time constraints. When brand selection is complete, Jennifer develops comprehensive global filing strategies and implements them with the support of a team of experienced and customer-focused trademark associates and paralegals.
Clients also call on Jennifer to enforce their rights with respect to their brands. She seeks to resolve intellectual property disputes without formal adversarial proceedings when appropriate and has crafted thousands of agreements that maintain crucial protection for her clients’ “crown jewel” brands while conserving resources. When litigation is required, she pursues opposition and cancellation actions before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office and infringement actions in court.