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Melissa S. Dillenbeck



Melissa Dillenbeck counsels companies on all aspects of their marketing practices, including trademark selection, brand strategy, advertising compliance, sweepstakes review and copyright protection. She advises companies on branding and marketing practices associated with mission-critical product launches and assists with protection and enforcement of trademarks and trade dress. Clients value her practical approach and attention to detail.

Brand Management Counsel

Melissa helps companies develop, manage and monetize their global trademark portfolios. She assists with the clearance, selection, acquisition, protection, licensing, and management of domestic and international trademarks for clients of all sizes. Her clients range from cultural institutions to food/beverage companies.

Advertising and Promotions

Melissa advises clients in connection with their marketing campaigns to ensure legal compliance and avoid competitive challenges. She reviews advertising materials in both traditional and digital media, and drafts and negotiates agreements related to marketing practices, including license agreements and influencer agreements. Melissa also has extensive experience structuring sweepstakes, contests, promotions, influencer campaigns and loyalty programs.

Copyright and Content Licensing

Melissa works with clients to secure content licenses for music, film and digital content. She evaluates protection strategies for copyrighted works, and counsels clients on the use of third-party materials and right of publicity issues.

Personal Interests

Melissa is a former competitive figure skater and is now a national judge for U.S. Figure Skating. She is an avid reader of fiction.

Related Industries


Bar Admissions


Court Admissions

U.S. District Court for the Northern District of Illinois


Chicago-Kent College of Law
J.D. (2001)

Northwestern University
B.A. (1997)

Insights & Events

Other Perspectives

Firm Blog Contributions

  • TCAM Today – uncomplicated, practical, day-to-day advice about how to build, protect or monetize a brand

Leadership & Community

Pro Bono

Melissa volunteers with Lawyers for the Creative Arts, providing pro bono legal services for the arts community in and around Chicago.

Professional Associations

  • International Trademark Association
  • Association of National Advertisers

Civic Activities

  • U.S. Figure Skating, Ethics Committee — National Chair
  • U.S. Figure Skating — Regional Vice Chair for Judges
  • WITS (Working in the Schools) — Volunteer Tutor for Chicago Public Schools
  • Lawyers in the Classroom — Volunteer Instructor for Chicago Public Schools


  • World Trademark Review 1000 — World’s Leading Trademark Professionals (Illinois), 2023-24
  • Legal 500 — “Trademarks: Non-Contentious,” 2019
  • Leading Lawyers — Illinois Emerging Lawyer, 2015
  • Illinois Super Lawyers — Rising Star, 2010-11, 2015
Awards Methodology
No aspect of these recognitions has been approved by the highest court of any state.
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