American Bar Association

Faegre Drinker labor and employment partner Ryan Funk presented on “Captivating Conversations that Connect and Convert: Best Practices for Marketing Your ADR Practice Online” — which included contributions from Natalie Armstrong-Motin of Marketing Resolution, Theodore Cheng of ADR Office of Theo Cheng and American Bar Association (ABA) Section of Dispute Resolution Co-Chair Todd Drucker — during an ABA webinar on July 27, 2022. The webinar focused on developing an effective online marketing strategy for alternative dispute resolution practice through understanding how advocates navigate in the online community; increasing visibility to advocates in a particular field of practice; and utilizing multiple marketing channels to generate new leads and build established relationships through an online marketing plan.