Lindsay M. Gotwald

Chief Client Development & Marketing Officer

Overview

Lindsay Gotwald develops and implements revenue growth and brand strategies for Faegre Drinker. She focuses on creating a consistent, positive experience for the many clients who trust the firm with their most sophisticated legal and policy challenges.

Hands-On Experience

Lindsay brings practical, hands-on knowledge across every aspect of client development and marketing. She has been responsible for new business development, client growth and retention, global marketing strategies, strategic communications, firm-wide campaigns, data-management systems and more during her 15-year career with the firm. Lindsay has a deep understanding of the intersections between client development and marketing and the firm’s innovation, technology, diversity and inclusion, talent, and practice management functions, and she is a catalyst for forward-thinking initiatives that differentiate Faegre Drinker in a competitive marketplace.

Relationship-Driven Growth

Law firm success is anchored in trusted relationships. Lindsay’s team brings this philosophy to its daily work with Faegre Drinker’s 1,300 attorneys and consulting professionals, prioritizing the client’s point of view across business development, marketing and communications initiatives. She has been directly involved in growing and retaining many of Faegre Drinker’s largest client relationships, and she helped to initiate the first client relationship-focused operations roles at the firm.

Brand Credibility

Lindsay has advised on brand and communications strategies through two of the largest law firm combinations of the last decade — the 2012 combination that formed Faegre Baker Daniels and the 2020 combination that established Faegre Drinker. She focuses on creating brand awareness and boardroom credibility through a combination of consistency, strategic visibility and authenticity. Her team is committed to making every interaction with the Faegre Drinker brand a bespoke, world-class experience for clients and firm colleagues alike.

Personal Interests

In her limited free time, Lindsay enjoys reading, tolerates running and cherishes time with her husband and two sweet daughters. She is always up for a trip to the beach, a great glass of wine and/or an episode of Ted Lasso.

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