The ABCs of RFPs - From Panel Creation to Project Bidding and More

Chief client development and marketing officer Lindsay Gotwald joined a panel at the CLOC Global Institute to discuss the different use cases for requests for proposals (RFPs), the value they provide for legal departments, an overview of how the process works and how to measure success.

Gotwald explained how her team scores incoming RFPs internally, assessing whether the opportunity is strategic, the process fair and the outcome worth the effort. Her advice to in-house teams included being transparent about how proposals will be scored, sharing timelines for key decisions and next steps and always offering feedback, regardless of the outcome. The key takeaway for attendees? Clear, respectful, well-run RFPs generate better proposals, deeper alignment and stronger relationships.