Securing Sustainability: Digitizing Trust and Impact in Carbon Markets

In this episode of Deanna’s Dialogues: Navigating Carbon Sustainability, Deanna Reitman welcomes Mat Yarger, founder of Demia, to discuss the transformative role of secure data in scaling sustainability solutions. Mat shares his journey from military intelligence and digital forensics to leading innovation in carbon markets, drawing on his experience with cybersecurity and blockchain to build trust and transparency.

The conversation explores Demia’s mission to remove friction and amplify impact by digitizing sustainable assets, making environmental reporting and due diligence easier and more reliable for companies and project developers. Mat emphasizes how Demia’s platform tackles longstanding challenges — such as audit complexity, data provenance and market entry barriers — by providing infrastructure that streamlines compliance and fosters financial incentives for doing the right thing.

The episode highlights the importance of evolving industry practices and embracing technology, noting how collaboration with auditors, governments and registries is driving real change. Throughout, Mat and Deanna reflect on the personal and professional fulfillment that comes from making a meaningful impact, underscoring why scalable, trustworthy solutions are essential for the future of carbon markets and sustainability. This episode is a must-listen for those navigating the intersection of technology, law, and environmental stewardship in a rapidly changing commodity landscape.