In “Medicare Advantage Insurers Face High Marketing Stakes,” government and regulatory director Tricia Beckmann spoke to Modern Healthcare regarding the increase in complaints reported to the Centers for Medicare and Medicaid Services (CMS) about how Medicare Advantage (MA) plans have been marketed.
Beckmann explained that the jump highlights how priorities change between political administrations, where former President Donald Trump’s administration took a softer hand at policing MA marketing efforts than President Joe Biden’s administration.
With the CMS and its regional offices taking a closer look at which complaints could be categorized as marketing misconduct, Beckmann noted that the CMS is investing in tools to identify trends among specific brokers and insurers. “You need to have some type of querying tools to understand if these complaints are driven by specific common variables, like a common actor, common plan or common broker. That type of work is underway,” she said.
The full article is available for Modern Healthcare subscribers.