Mar-09

A Revolution on the Internet: New Customized Top-Level Domains Threaten to Change Global Web Strategy

The Internet will soon undergo a vast transformation. Entities of all kinds around the world will be able to create customized top-level domains, moving from familiar domain names that end in “.com” to bespoke names that end in well-known monikers such as “.cocacola” or “.mcdonalds” or “[your trademark here].” Entirely new categories such as “.baby” will force marketers to contemplate registrations in multiple domains. This change promises both opportunities and nightmares for brand owners and will force many to reconsider long-held global web strategies.

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