What Clients Value: A Conversation for Legal Marketing & BD Professionals

Litigation partner Norman Pentelovitch joined a panel titled “What Clients Value: A Conversation for Legal Marketing & BD Professionals” to discuss what clients value from their outside law firms and what that means for the professionals supporting those relationships.

The panelists shared their perspectives on the touchpoints that resonate with clients and discussed what makes a law firm stand out, how outside counsel can add value beyond the immediate matter, what clients wish firms better understood about their needs, and where well-intentioned marketing and business development efforts can miss the mark.

The session provided practical insights to help attendees better advise their lawyers, shape client-facing programs, and create opportunities for stronger, more meaningful client relationships.