Marketing Hot Topics and Performance Best Practices

Investment management partner Jeff Blumberg co-led a presentation at the ACA Group’s annual conference titled “Marketing Hot Topics and Performance Best Practices.” The ACA’s annual conference gathers industry leaders to explore the evolving landscape of financial services.

The discussion centered on key ways to deliver a successful marketing campaign while remaining within the boundaries of the Marketing Rule, and highlighted what regulators remain focused on as campaigns begin to integrate new technologies in their strategy.