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June 2026

San Francisco Equity Partners and Xceed Foodservice Group Acquire Ritchie Marketing to Expand Upper Midwest Presence

San Francisco Equity Partners and its portfolio company Xceed Foodservice Group came to Faegre Drinker for legal counsel in its acquisition of Ritchie Marketing. The acquisition marks the 11th acquisition for the Xceed platform, enhancing its footprint in the upper Midwest market. San Francisco Equity Partners is a private equity firm focused on the consumer value chain and created Xceed to invest in and partner with leading regional independent brokerage companies focused exclusively on the foodservice ecosystem.