Welcome to our Advertising Alert Series

Welcome to our new Advertising Alert Series, where we will use recent National Advertising Division (NAD) decisions as real-world examples to examine various ad law principles.

To set the stage for our forthcoming blogs, it is helpful to provide some context on the NAD. As some of our readers may be aware, the NAD is a self-regulatory organization formed by the Better Business Bureau National Programs to monitor and review national advertising across the United States. Its primary purpose is to protect consumers from false or misleading advertising claims and to ensure fair advertising among competitors in the marketplace. NAD investigates advertising claims that are brought forward by competitors, consumers, or on its own initiative, examining national ads that appear in television, print, online, and social media.