Franchising With Representation: System Change Without Buy-In is a Recipe for Resistance

In an article for Franchising.com, corporate partner Brian Schnell outlines the best practices for effective franchise system changes, highlighting the need for collaboration and open communication between franchisors and franchisees. 

“Franchisees want a voice rather than a vote. They want meaningful input and a franchisor who truly listens,” Schnell explains. 

He encourages franchisors to celebrate the contributions of franchisees, embrace new ideas, and promote the importance of daily customer interactions at the local level. “With the proper approach, new systems and processes can be to everyone’s benefit because long-term sustainability for all brand stakeholders, including the franchisor and franchisees, can only happen when the unit-level economics of the business are healthy,” Schnell concludes.