Want a More Successful Brand? Talk ‘With' Each Other, Not ‘At'

With more than 25 years of experience in franchising, Brian Schnell chairs Faegre Baker Daniels' franchise practice. Schnell authored an article appearing in Franchise Times explaining best practices for franchisors to keep communications with franchisees productive.

Schnell noted that through effective communication, franchisors can guide their brand through what he calls a "spirit of collaboration," with a focus on shared ownership, rather than a commanding communication approach which can alienate franchisees and lead to a deviation in operating styles.