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Updates
In only a few short months, franchisors must choose whether to register a top-level domain (TLD) that corresponds with the franchisor's trademark or company name. Similar to current TLDs .com, .net and .org, new TLDs like .hilton, .coke or .merrilllynch will be available. A franchisor's choice must balance potentially significant commercial, advertising and security opportunities with substantial financial and technological investment. Read more…
Republished with permission of LJN's Franchising Business & Law Alert, Volume 15, Number 3, December 2008.
The material contained in this communication is informational, general in nature and does not constitute legal advice. The material contained in this communication should not be relied upon or used without consulting a lawyer to consider your specific circumstances. This communication was published on the date specified and may not include any changes in the topics, laws, rules or regulations covered. Receipt of this communication does not establish an attorney-client relationship. In some jurisdictions, this communication may be considered attorney advertising.
