Chicago partners Jennifer Breuer, Stephanie Dodge Gournis and Darren Cahr, and Senior Government Relations Manager Hilary Hansen, presented a live CLE program and webinar titled "Social Media & Healthcare: Opportunities and Risks" on Thursday, January 31, 2013. Milwaukee partner Robyn Shapiro moderated.
Social media is rapidly changing health care providers’ operations as well as the nature and speed of their interactions with patients and the public. This program explored a number of key issues, including:
Social media 101;
Social media trends in health care marketing;
Key legal issues posing challenges to health care providers; and
Aligning social media strategy with the health care organization’s mission.
To view the slideshow, click the PDF icon.