As more traditional advertising methods have been replaced with mobile apps, Facebook-based sweepstakes, text-message campaigns, behavioral targeting, and other media forms and messages, marketing professionals can no longer rely on quick copy review for legal compliance. Further, as marketing departments turn to third-party vendors for ideas and execution of those ideas, contracts and confidence in partners become paramount.
Today’s marketing and branding professionals and their lawyers must build on a solid foundation in copyright, trademark, and advertising law so they can address consumer privacy concerns, and spot key contract issues.
Join us for a half-day seminar where we will discuss:
- The hot topics: Blogger endorsements, native advertising, consumer-generated ads, text messaging campaigns, small-screen disclosures, and more
- The nitty-gritty: What to watch for in marketing and media contracts
- The old stuff you can’t afford to forget: Advertising claim substantiation and use and misuse of your trademark
An application for standard Iowa Continuing Legal Education credit will be submitted.
There is no charge to attend this event.
Questions? Contact Kelley Mann at +1 317 237 1161 or firstname.lastname@example.org