Comparative Claims – Identifying Problematic Claims in Your (and Your Competitor's) Advertising

The FDA, FTC and competitors carefully scrutinize your comparative and superiority claims to determine if they are misleading, deceptive or unsubstantiated. How can you convince your customers that your product is the best and not run afoul of legal constraints? What courses of action can you take when you identify competitor advertising that you believe is false or misleading? At this interactive breakfast briefing, Faegre Baker Daniels partner Lee Tumminello will discuss how to avoid legal landmines when making these claims, as well as strategies for challenging your competitor's claims (and defending your own!).

During this hour, we will review real-life examples and discuss your questions and experiences.

An application for Minnesota CLE has been submitted.

Questions? Please contact Shannon Sprock at +1 303 607 3708 or shannon.sprock@faegredrinker.com.