John Ursu Profiled in University of Michigan Law School Alumni Magazine

Business litigation partner John Ursu was featured in the University of Michigan Law School alumni magazine in a profile exploring how storytelling influences his approach to litigation and trial advocacy.

In the article, Ursu reflects on his unconventional path from theater and writing to the practice of law, and how those experiences shaped his ability to connect with juries, judges and clients. He discusses the role storytelling plays in helping decision-makers understand complex disputes, explaining how effective trial advocacy combines analytical legal skills with compelling narratives that resonate on a human level.

Ursu also shares experiences and lessons from his early legal career that framed his approach to embrace storytelling as a core component of his trial practice.

In addition to leading high-stakes commercial disputes, Ursu also teaches and coaches trial advocacy at the University of Minnesota Law School, where he helps law students develop the skills needed to communicate persuasive narratives in the courtroom.