Managing Advertising & Marketing Legal Issues

Managing Advertising & Marketing Legal Issues is an authoritative, insider’s perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nation’s leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client’s business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship.  In chapter nine, Darren discusses" The Changing Face of Advertising Law" and the legal issues surrounding new developments in advertising and new media.
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