February 25, 2021

Faegre Drinker Represents Outside Integrated Media in Sale to Pocket Outdoor Media

Faegre Drinker served as counsel to Outside Integrated Media, the iconic producer of award-winning adventure content and home to Outside magazine, Outside Studios, and the travel business Outside GO, in its sale to Pocket Outdoor Media. The transaction has closed and was made public on February 22, 2021.

Pocket Outdoor Media, which over the past year has been acquiring other publications and media properties, announced that it is rebranding itself as Outside, aiming to be the premier multimedia platform for the outdoor, endurance, fitness and wellness markets.

The Faegre Drinker team advising Outside Integrated Media, and its legendary founder and CEO Larry Burke, was led by corporate partners Jim Leonard and Doug Wright. Duff & Phelps served as investment advisers to Outside Integrated Media.

Since 1977, Outside Integrated Media has inspired active participation in the world outside. With in-depth narrative storytelling, profiles, videos and authoritative service, Outside magazine and its various media platforms explore the intersection between life and the natural world. Across print, digital, social and video, Outside reaches millions of the world’s most passionate outdoor enthusiasts every month. Based in Santa Fe, it also operates offices in Denver, Boulder, Chicago and New York City. Learn more at OutsideOnline.com.

Read the company’s press release for more information on the deal.

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