Faegre & Benson Helps Meredith Corp. License "Better Homes and Gardens" Brand

Faegre & Benson LLP recently assisted magazine publisher Meredith Corp. in negotiating a complex trademark license agreement with Realogy Corporation, emphasizing the firm's continued involvement in major intellectual property transactions for prominent national companies.

In the agreement, Meredith licensed its flagship trademark Better Homes and Gardens to Realogy, the franchisor for real estate brokerage brands such as Coldwell Banker, Century 21 and Sotheby's. The agreement permits Realogy to create a new real estate brokerage franchise under the trademark Better Homes and Gardens Realty. The term of the agreement is up to 100 years, and Realogy plans to license franchisees internationally as well as throughout the United States.

The Faegre & Benson team on the deal included Lisa C. Walter.

The deal was featured in several publications, including the Wall Street Journal and Business Week.