Product Development, Marketing & Advertising
Nury advises on the development of products and integration of ingredients, including labeling, formula review, regulatory status and claims substantiation. She provides regulatory and litigation risk assessments of labeling, advertising, marketing, and social media materials and campaigns. She also collaborates with clients to evaluate claims (such as nutrient content, health, structure/function, environmental marketing, corporate social responsibility, efficacy, etc.), and to analyze and develop support and substantiation.
Nury helps clients develop strategic approaches to evaluating and implementing corrective actions, reporting obligations and regulatory compliance. She routinely evaluates labels, product identity statements, statements of identity, ingredients, claims and substantiation. She advises on the management of foodborne illness outbreaks, adulteration, misbranding and food allergen issues, including recalls and market withdrawals, inspections, warning letters, and enforcement actions.
Nury helps clients throughout the supply chain navigate compliance with federal, state, local, and select foreign statutes and regulations. She also counsels on compliance with California’s Prop. 65.
Nury represents clients throughout the supply chain facing consumer class action challenges, from the negotiation of pre-litigation demands to the resolution of active litigation. She also advises on supply chain management and conducts strategic reviews of contractual provisions on risk allocation, indemnification, delegation and recalls.
Nury represents clients challenging and defending advertising and marketing claims before the NAD. In addition, she represents clients with notices of violation under California’s Prop. 65.