Brands continually face threats, some competitive and others criminal. Without protection, brand owner reputation suffers, business growth is constrained, unforeseen expenses arise and brand value diminishes. If instead brands are well protected, they preserve consumer trust, enable business expansion, generate predictable expense, and become valuable assets.

J. J. Saul helps brand owners identify and gauge these potential threats with the objective of moving brands toward safety and legal predictability. Sometimes the most cost-effective path is to escape a challenged brand altogether and launch a new one. Sometimes shoring up a brand’s defenses is all that’s required, and sometimes it’s necessary to attack competitors or criminals to prevent brand theft and consumer deception. Clarity on the paths available to brand owners helps to align brand protection with long-term business goals.

Named to the World Trademark Review 1000 annually since 2016, J. J. has received repeated praise for his quality of work and service, including:

“J. J. is extremely responsive to emails and phone calls, and very collaborative with our group and his foreign contacts. He is very thoughtful when approaching an issue and thinks things through before responding. He thinks strategically and tactically. I trust his judgment and will often bounce things off him for his thoughts on matters before making a decision. He is great to work with, pleasant, respectful and friendly. He took time to understand our products and our unique company needs and budget requirements. I would recommend him to others seeking US counsel for their TM portfolio.” (2023)

“…a lawyer whose negotiations and communications consistently get results.” (2021)

“…a go-to in Chicago for expertise in anti-counterfeiting, especially in the pharmaceutical space. He is steeped in international legal practice and is rigorous, strategic and organized in taking the fight to fakers at a global level.” (2020)

J. J. has guided clients in various roles, including:


  • Lead anti-counterfeiting counsel to a top-15 global pharmaceutical company, supporting global investigations, internet monitoring, customs recordation, and criminal enforcement
  • Co-led initiative for the development and dissemination of a manual to support federal and state prosecutors in their efforts to combat pharmaceutical counterfeiting
  • Conducted discussions with COFEPRIS in Mexico and ANVISA in Brazil on behalf of the Alliance for Safe Online Pharmacies to raise awareness and encourage efforts to combat the scourge of fake medicines online
  • Led litigation enforcement campaign securing damages and published apologies related to the counterfeiting of client’s world-renowned horticultural brand

Civil Litigation and Enforcement

  • Filed suit to combat exorbitant financial demand from competitor claiming prior common law rights to a client’s new commercial lending brand and obtained favorable summary judgment decision and settlement to secure exclusive brand control
  • Enforced client’s financial services brand against cryptocurrency company and negotiated favorable settlement of dispute, resulting in company’s rebranding and termination of its complaint for non-infringement
  • Negotiated a global trademark coexistence agreement on behalf of a prominent tabletop gaming company to secure one of its key brands against a larger electronic gaming competitor
  • Global brand protection counsel for top horticultural plant breeder, combatting numerous infringing applications and usages each year worldwide

Prosecution and Strategy

  • Overhauled trademark portfolios for multiple healthcare accreditation companies to secure certification mark protection aligning with their business practices
  • Cleared branding and secured global trademark protection for multiple investment management spin-offs
  • Cleared branding and secured global trademark protection for recently launched children’s animated series and related merchandise, available worldwide

Prior Experience

Before law school, J. J. served as a U.S. Peace Corps Volunteer in León, Nicaragua. He provided business development training to small family enterprises, created a public access computer center with the support of AOL and La Fundación para el Desarrollo de León (FUNDAPADELE), taught classes at Universidad Nacional Autónoma de Nicaragua, and with the support of Trickle Up, launched a small grant program for single mothers of disabled children to establish home-based enterprises.

Related Legal Services


Bar Admissions


Court Admissions

U.S. District Court for the Northern District of Illinois
U.S. District Court for the Eastern District of Michigan




DePaul University College of Law
J.D. (2005)

University of Michigan
B.A. (1999)

Insights & Events

Other Perspectives
  • Seed Branding: Protecting Your Trademarks Online
    SIPA Education Unit, ASTA's CSS 2019 & Seed Expo, December 9, 2019
  • ASOP Global - Striving Toward Patient Safety Online
    G2 Risk Summit Series, 2019 Risk Summit, Atlanta, Georgia, April 19, 2019
  • Seed Branding: Trademark Pitfalls
    SIPA Education Unit, ASTA’s CSS 2018 & Seed Expo, December 3, 2018
  • Intellectual Property Protection of Software
    Seven Capital Entrepreneurial Scenes Symposium, April 5, 2018
  • Brand Protection and Anti-Counterfeiting Best Practices
    International Housewares Association (IHA) Chief Officers Reaching Excellence (CORE) Meeting, February 1, 2018
  • Anti-Counterfeiting — Shutting Down Physical Operations and Leveraging Law Enforcement
    FaegreBD T-CAM Webinar Series, October 13, 2016
  • Incident Response: Effective Triage
    National Biopharmaceutical Security Council annual conference, Chicago, October 4, 2016
  • Building, Monetizing & Protecting IP
    Panelist, The Entrepreneurship Institute's 33rd Presidents' Symposium, Chicago, October 6, 2015
  • Tactics Against the Rising Global Tide in Brand Counterfeiting and Copyright Piracy
    Faegre Baker Daniels T-CAM Roundtable Lunch Series, Minneapolis, May 21, 2015
  • Great Idea! How to Protect It
    International Home + Housewares Show, Chicago, March 16, 2014

Firm Blog Contributions

  • TCAM Today – uncomplicated, practical, day-to-day advice about how to build, protect or monetize a brand

Leadership & Community

Professional Associations

  • Pharmaceutical Trade Marks Group
  • International Trademark Association — United States Subcommittee of Anticounterfeiting Committee, 2024-25 & 2022-23; Public Policy Subcommittee of Internet Committee, 2020-21; North America Subcommittee of Parallel Imports Committee, 2010-11
  • The Richard Linn American Inn of Court
  • American Bar Association
  • Illinois State Bar Association
  • Chicago Bar Association


  • Best Lawyers® — Trademark Law, 2024
  • World Trademark Review 1000 — World's Leading Trademark Professionals (Illinois), 2016-24
  • Illinois Leading Lawyers Emerging Lawyer, Copyright & Trademark Law, Intellectual Property Law, 2015-16
  • Jeanne & Joseph Sullivan Fellow to International Human Rights Law Institute, 2003
  • Legal Writing Teaching Assistant, 2003-04
  • CALI Excellence for the Future Award in Legal Writing, 2002
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