In the article, “Brands open up about closing sham shops,” ManagingIP discusses how brands can take down stores that infringe their brand. The publication turned to intellectual property partner James Saul for his insight on how brands can take down fake online stores.
The publication reports that companies can remove fake online stores by filing a Uniform Domain Name Dispute Resolution Policy complaint to seize control of a domain name, or by filing takedown notices if fake shops appear on e-commerce platforms.
Saul explained that while these online tools can be helpful, clients become frustrated with the process for taking down fake online shops. “It’s a whack-a-mole endeavor. The internet is vast. And with the pandemic, e-commerce is of increased importance. So, this activity has grown even more rampant,” he said.