Tore DeBella counsels clients and litigates disputes relating to intellectual property and marketing practices.

Tore manages trademark portfolios through the entire brand life cycle – from selection and adoption of a brand through registration and enforcement. He manages portfolios of all sizes, both domestic and international, and is accustomed to working closely with clients to develop cost-effective brand strategies.

When matters turn contentious, Tore handles cases before the Trademark Trial and Appeal Board and in federal courts. His litigation experience spans a wide range of intellectual property and IP-adjacent subject areas, including trademark and copyright infringement, anti-counterfeiting, anti-cybersquatting, computer fraud and abuse, and more.

Tore also regularly helps clients navigate the complex legal landscape governing sweepstakes, contests, commercial co-ventures, loyalty programs, influencer campaigns and other types of consumer promotions that are increasingly taking place in digital and social media contexts. He counsels clients on marketing campaigns to help identify regulatory and other risks related to false advertising, claim substantiation and third-party intellectual property. 

Representative Matters

  • Represents descendants of renowned oceanographer in complex multi-jurisdictional challenge to use their common surname
  • Represented Native American petitioners seeking cancellation of the federal trademark registrations used by the Washington, D.C. professional football team in landmark litigation covered by national and regional news sources
  • Represented global musical instrument manufacturer in litigation regarding the shapes and names of iconic guitars popularized by the Rolling Stones and other rock ‘n roll icons
  • Assisted the government of a U.S. state in acquiring domain names belonging to its emergency management agency from overseas cybersquatters
  • Handled daily brand clearance, management, enforcement and promotions matters for the largest retailer-owned supermarket cooperative in the United States

Personal Interests

Break dance, martial arts, tennis, (masquerading at) golf, popular science and technology, and almost anything outdoors.


Bar Admissions

District of Columbia


University of Virginia School of Law
J.D. Journal of Law and Business Review, Virginia Journal of Law & Technology (2011)

College of William & Mary
B.A. (2007)

Insights & Events

Other Perspectives

Firm Blog Contributions

  • Discerning Data – a forum that discusses developments in privacy, cybersecurity, information governance and data analytics
  • Faegre Drinker on Products – a blog addressing all things product liability that covers legal issues and developments of interest to product manufacturers and their employers
  • TCAM Today – uncomplicated, practical, day-to-day advice about how to build, protect or monetize a brand

Leadership & Community

Professional Associations

  • University of Virginia School of Law, Extramural Moot Court (Past Chair)

Firm Leadership

  • Best Lawyers® — "Ones to Watch," Intellectual Property Law, 2023
  • Drinker Biddle & Reath LLP — Associates Committee, 2016-20; Washington, D.C. Summer Hiring Committee, 2015-20


  • Best Lawyers® — Intellectual Property Law, 2024
  • Chambers USA — District of Columbia, Intellectual Property: Trademark, Copyright & Trade Secrets, "Up and Coming," 2023
  • World Trademark Review 1000 — World’s Leading Trademark Professionals (District of Columbia), 2023
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