Advertising Alert: Use Caution When Advertising Your Product’s Artificial Intelligence (AI) Features

Artificial Intelligence (AI) is rapidly developing, and marketers are eager to tout the benefits of new AI features incorporated into their products. But as advertising of new AI features becomes more common, legal scrutiny around the substantiation and privacy implications of AI claims is also intensifying, as evidenced by the National Advertising Division’s (NAD) and Children’s Advertising Review Unit’s (CARU) Case #7485 reviewing Dorel Juvenile Group’s advertising for the Maxi-Cosi Sibia Bassinet and Starling Smart Bassinet both featuring the “CryAssist” AI technology.