Health Product Claims, Influencers, “Likes,” Clicks and Comments: Substantiation and Advertising in an Increasingly Digital World

Benjamin Peter Abel joined a panel discussion focused on new guidance from the Federal Trade Commission (FTC) issued in 2022, specifically the Health Products Compliance Guidance. Updated for the first time in 20 years, Ben discussed updates for health claim substantiation, recent FTC activity in this space, and government and private litigation risks that food and dietary supplement companies should be aware of while marketing their products online.