Overview

Nury Yoo helps clients in the food and beverage, fresh produce, cosmetics, dietary supplement, OTC drug, personal care, medical device, restaurant, and alcohol beverage industries to navigate regulations, anticipate and manage risk, and defend against challenges. Her areas of focus include regulatory compliance, labeling, claims and substantiation, marketing and advertising, food safety, product recalls, due diligence reviews for private investment, consumer and competitor challenges, and California’s Proposition 65. She also advises clients on the complex federal and state issues in the use of cannabidiol (CBD) and related cannabinoids in consumer products.

As a litigator, Nury represented clients in state and federal trial and appellate courts. Clients now seek her counsel on litigation risk analysis and management, negotiation of pre-dispute demands, and strategy in active litigation.

Nury represents clients in areas regulated by the U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA), Federal Trade Commission (FTC), Alcohol and Tobacco Tax and Trade Bureau (TTB), and state regulatory agencies such as California’s Office of Environmental Health Hazard Assessment (OEHHA) and Department of Public Health (CDPH). She is also experienced in the consumer product arena before the U.S. Consumer Product Safety Commission (CPSC), advertising challenges before the BBB National Programs’ National Advertising Division (NAD), and food-related intellectual property matters before the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office.

Product Development, Marketing & Advertising

Nury advises on the development of products and integration of ingredients, including labeling, formula review, regulatory status and claims substantiation. She provides regulatory and litigation risk assessments of labeling, advertising, marketing, and social media materials and campaigns. She also collaborates with clients to evaluate claims (such as nutrient content, health, structure/function, environmental marketing, corporate social responsibility, efficacy, etc.), and to analyze and develop support and substantiation.

Regulatory Counseling

Nury helps clients develop strategic approaches to evaluating and implementing corrective actions, reporting obligations and regulatory compliance. She routinely evaluates labels, product identity statements, statements of identity, ingredients, claims and substantiation. She advises on the management of foodborne illness outbreaks, adulteration, misbranding and food allergen issues, including recalls and market withdrawals, inspections, warning letters, and enforcement actions.

Nury helps clients throughout the supply chain navigate compliance with federal, state, local, and select foreign statutes and regulations. She also counsels on compliance with California’s Prop. 65.

Litigation

Nury represents clients throughout the supply chain facing consumer class action challenges, from the negotiation of pre-litigation demands to the resolution of active litigation. She also advises on supply chain management and conducts strategic reviews of contractual provisions on risk allocation, indemnification, delegation and recalls.

Nury represents clients challenging and defending advertising and marketing claims before the NAD. In addition, she represents clients with notices of violation under California’s Prop. 65.

Credentials

Bar Admissions

California
New Mexico

Clerkships

U.S. District Court for the Middle District of Florida, Hon. John E. Steele, 2008-2010

Education

Georgetown University Law Center
J.D. (2007)

Mount St. Mary's University
B.A. in Political Science (2004)

Insights & Events

Other Perspectives
  • “Health Related Claims, Recalls and COVID”
    CLE International’s Food Law Conference, Mar. 11, 2022
  • “Labeling, Advertising and Marketing Claims”
    UCLA Law School, Food Law Seminar, Oct. 25, 2021
  • “Labeling of Alcohol Beverages Regulated by FDA”
    CLE International’s Wine, Beer & Spirits Law Conference, Oct. 14-15, 2021
  • “Targeted Marketing and the Constantly Evolving Landscape of Social Media Advertising”
    FDLI Food, Advertising, Labeling, and Litigation Conference for the Food and Dietary Supplement Industries, Sept. 28-29, 2021
  • “Labeling of Alcohol Beverages Under FDA Jurisdiction”
    National Food Law Student Network’s Spring Webinar Series, Mar. 17, 2021
  • “Labeling of Hard Ciders Under FDA Jurisdiction”
    American Cider Association’s CiderCon, Feb. 3, 2021
  • “Are Your Cows Happy? Trends and Litigation Risks in Corporate Social Responsibility Claims”
    FDLI Food Advertising, Labeling, and Litigation Conference for the Food and Dietary Supplement Industries, Sept. 23-24, 2020
  • “FDA 101 for Start-Ups”
    Webinar, Oct. 29, 2019
  • “Rules of the Road for Marketing and Advertising on Social Media”
    FDLI Food Advertising, Labeling, and Litigation Conference for the Food and Dietary Supplement Industries, Sept. 26-27, 2019
  • “Food and Dietary Supplement Class Action Litigation: Developments and Strategies”
    FDLI Annual Conference: Exploring Advanced Topics in Food and Drug Law, May 2-3, 2019
  • “The Romaine Health Advisory: Scope and Implications”
    Law360.com, Dec. 10, 2018 (co-author)

Leadership & Community

Professional Associations

  • Food and Drug Law Institute (FDLI) — Food Advertising and Litigation Conference Planning Committee; Food and Dietary Supplement Safety and Regulation Conference Planning Committee; California Programs Planning Committee
  • National Asian Pacific American Bar Association (NAPABA) — Cannabis/CBD/Hemp Law & Policy Committee, Co-Chair
  • Resnick Center for Food Law & Policy at UCLA School of Law — Outside Advisory Board

Civic Activities

  • North Fourth Arts Center (formerly VSA Arts of New Mexico), Albuquerque, New Mexico — Board of Directors, 2013-present
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