Corporate Reputation Management vs. Employee Privacy

Social media has made corporate brand and reputation management more challenging, while at the same time fundamentally altering an employee’s privacy profile. Information posted by or about an employee can have a deeply negative impact on a company’s image, and the rapidity of its spread can be astounding. Companies are responding by more carefully monitoring employees, including employees’ presence on social media.

Faegre Baker Daniels litigation associate Kara Lyons co-authored an article for Law360 with Rob Kilgore, president and CEO of Absio Corporation, and FaegreBD labor and employment practice associate Nicole Truso, that examined the advent of “big data” and how it allows companies to rapidly analyze large amounts of information and sift out the data relevant to its own employees, and gives employers even more tools to manage reputational risk through monitoring employee behavior.