Faegre Drinker Represents So Good So You in its Sale to Bansk Group

Faegre Drinker advised So Good So You, a fast-growing functional wellness brand known for its category-leading refrigerated wellness shots, in connection with entering into a definitive agreement to sell the company to Bansk Group, a consumer-focused private investment firm dedicated to building distinctive brands in the personal care, consumer health, and food and beverage categories.

The Faegre Drinker deal team representing So Good So You was led by corporate partners Jonathan Zimmerman and Kassendra Galindo and included associates Brian Kollatz, Mark Kaske, David Lee, and Tyler Romero.

Founded in Minnesota, So Good So You is the leading wellness shot brand across total U.S. multi-outlet channels and has been instrumental in developing the category through innovation and commitment to making wellness more accessible. This transaction positions the company to continue advancing this mission by reaching more consumers.

Read Bansk Group’s press release for more information on the deal.