Understanding the NAD Filing Tracks: A Quick Guide

Navigating the National Advertising Division’s (NAD’s) dispute resolution process starts with understanding the different filing tracks available to challengers. NAD offers several pathways, each designed to address advertising disputes with varying levels of complexity and urgency. Choosing the right track can significantly impact the timeline, cost, and scope of your challenge, so it’s worth knowing your options before you file. Importantly, the challenger's track selection is not final, the advertiser may object, and NAD may reassign the case if warranted.