Advertising Alert — Sit. Stay. Substantiate: NAD Review of Pet Food Claims Provide Important Reminders When Comparing Products

Brands are increasingly looking to draw sharp distinctions between their products and those of their rivals, and the pet food space is no exception. The National Advertising Division's (NAD) recent decision in Case No. 7523, The Farmer's Dog, Inc. v. Sundays for Dogs (closed April 8, 2026), offers a useful set of reminders for advertisers about the boundaries of permissible comparative, ingredient, pricing, and origin claims.