Advertising Alert: Tips, Subscriptions, Discounts, and "Free" Gifts — NAD Reminds Advertisers to Show Consumers the Real Price

Three recent National Advertising Division (NAD) decisions make clear that the price consumers see must reflect what they will pay. Two of the decisions involved cruise line gratuities, including Case No. 7560 involving Virgin Voyages and Case No. 7561 involving another cruise operator. The third, Case No. 7593, involved subscription-based savings claims for a deodorant product manufactured by Clutch, Inc., d/b/a Carpe.