When Advisers Tout Their Own Services

Fred Reish and Joan Neri co-authored an article for PlanAdviser on how the DOL fiduciary rule affects the ability of plan advisers to engage in self-promotion. The article explains that plan advisers can tout the value of their services and educate prospective clients without becoming fiduciary advisers under the DOL rule. However, when a plan adviser recommends a specific investment, an investment strategy or a particular type of account that results in compensation to the adviser or his/her firm, the plan adviser is engaging in a fiduciary act.

Read “When Advisers Tout Their Own Services.”