Franchisors Must Prepare for Pending Introduction of New Top-Level Domains

In only a few short months, franchisors must choose whether to register a top-level domain (TLD) that corresponds with the franchisor's trademark or company name. Similar to cur­rent TLDs .com, .net and .org, new TLDs like .hilton, .coke or .merrilllynch will be available. A franchisor's choice must balance potentially significant commercial, advertising and security opportu­nities with substantial financial and technological investment. Read more…

Republished with permission of LJN's Franchising Business & Law Alert, Volume 15, Number 3, December 2008.