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Avoiding losses. Your company could suffer huge losses in a single year by infringing on someone else's patent.
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Protecting your assets. Owning your own patented technology can lead to higher revenue in the form of royalties or licensing fees.
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Deadlines. If you have a patentable invention, you have only a one-year grace period from the date of the "public disclosure" to file a patent application (outside the U.S. there is no such grace period).
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Awareness. Being ignorant of the fact that someone else has patented technology is not a defense to patent infringement.
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Free searches. The US Patent and Trademark Office has a free Web site (www.uspto.gov) where you can search to see what patents have been issued-not just to prevent infringement, but as a first step to obtaining your own patent protection.
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Exclusivity. With a patent protecting your technology, you can exclude others from making or selling it.
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Financial health. With your assets protected, you will be in a stronger position if you seek to acquire another company (or be acquired).