Internet DTC, Minding your Ps & Qs

With consumers gobbling up health information on the Internet in unprecedented numbers, DTC advertising and the Web should go together like mouse pads and mice. Even former FDA Commissioner Jane Henney admits that “the Internet can be a powerful tool if used wisely.” (See PE “Executive Profile”, December 1999.) It’s clear that the place to be is online. There’s just one problem: FDA has not  issued specific guidelines for the DTC Internet advertising of prescription drugs.