October 28, 2021

Doing Ag Business in the E-Commerce Age



Ross Johnson, Paul Luehr, Lauren Steinhaeuser, Kathryn Allen and Matt Scott presented “Doing Ag Business in the E-Commerce Age” for the Agriculture Retailers Association (ARA), with the latest on website security matters.

The agricultural business landscape is constantly changing and increasingly using technology as the means to conduct business. To recognize industry trends and member practices, ARA recently updated its Model Fertilizer Contract to formally recognize the validity of electronic signatures as a method for executing contracts.

The Faegre Drinker agribusiness attorneys led a discussion of the evolving world of electronic commerce. The topics covered the change to the Model Fertilizer Contract involving electronic signatures, best practices for using customer supply portals and related privacy implications, and an overview of future e-commerce trends — including the role of blockchain in agricultural contracts and the developing world of “smart” contracts.

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