Michael C. Zogby, co-chair of the Products Liability and Mass Tort Group and the Pharma and Life Sciences Group, presented “Sales and Marketing on Trial in Pharma and Medical Device Litigation” at the annual Trial Attorneys of America (TAA) Conference in Chicago on June 13, 2019, marking the 50th anniversary of the organization.
The panel, which featured Stephen G.A. Myers of Irwin Fritchie Urquhart & Moore LLC in New Orleans and Sean Kennedy of Bristol-Meyers Squibb, included a lively discussion regarding sales and marketing issues in pharmaceutical and medical device trials and in mass tort litigation, as well as the realities of marketing and brand strategy.
Mike also presented the Third Circuit caselaw update.
The TAA is a national organization of trial counsel founded in 1969. Membership in the TAA is limited to 200 attorneys who devote a substantial portion of their practice to the defense of product liability litigation and to corporate counsel who work primarily in that area.