June 27, 2016

Sports Business Journal Honors Amie Peele Carter With Power Players: Outside Counsel Award

Sports Business Journal (SBJ) awarded Faegre Baker Daniels partner Amie Peele Carter with the Power Players: Outside Counsel Award.

The SBJ Power Players: Outside Counsel Awards honor attorneys who engage in meaningful work and hold significant roles in the sports industry. The award recognizes attorneys for their roles in closing the largest deals in sports, and interacting with top sports executives. This year, SBJ named 59 attorneys from 33 firms for their sports-related work involving mergers and acquisitions, finance, media, labor, litigation, sponsorship, compliance, and governance. Carter was honored at the Executive Level, which represents firms and attorneys focused on specific sports-related clients and areas of expertise.

Carter practices intellectual property law with a particular concentration on the sports and entertainment industries. She counsels clients regarding trademark protection, branding identity, licensing agreements, sponsorship deals, advertising campaigns, publicity rights and other marketing-related issues. Carter helps her clients leverage their brands and intellectual property assets to further build business value. Through advising her clients, she guides the business needs of sports and entertainment personalities, including elite Olympic-class athletes, NFL players, and NASCAR and IndyCar drivers. Representative clients include the American College of Sports Medicine, global marketing firm U/S Sports Advisors, USA Track & Field, USA Diving, and USA Football. 

Carter is a former national board member of the American Intellectual Property Law Association (AIPLA), a 14,000-member association of U.S. and international legal professionals. In 2014 she wrote an amicus brief on behalf of  AIPLA in a trademark case for the United States Supreme Court. She frequently speaks at meetings and conferences addressing intellectual property and sports law issues. In 2012, Carter co-founded Sports Circle Indy, a non-profit sports advocacy organization.

Read the full Power Players: Outside Counsel Award article.

Marylee Moore

Public Relations Manager

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