Heili collaborates with companies whose products are regulated by the FDA to evaluate ingredients and products and assess risk based on FDA policy. As clients launch new food, supplement, cosmetic, medical device and agricultural products, Heili assists with product classification, counsels on feasibility for market entry and advises on best practices for obtaining FDA approval. With knowledge and perspective on the entire product life cycle, she provides valuable insight on compliance with requirements from the FDA, Department of Agriculture (USDA), and Food Safety and Inspection Service (FSIS).
When product complaints and challenges arise, Heili represents clients in responding to agency enforcement actions and assists with litigation related to the Federal Food, Drug and Cosmetic Act.
Heili began her legal career as regulatory counsel with the FDA Center for Food Safety and Applied Nutrition (CFSAN), where she developed, drafted and reviewed food and nutrition regulations. Armed with this insight, she trains company leadership and employees on regulatory best practices and compliance issues.
Marketing & Advertising
Heili offers experienced thought leadership on marketing and advertising regulations for food and health care products. When companies take products to market, she helps them navigate Federal Trade Commission (FTC) standards for substantiating marketing claims as well as requirements from the National Advertising Division of the Better Business Bureau and state and local regulators.
Heili defends challenges by private litigants and class action plaintiffs related to product claims and advertising.
Beyond the U.S., Heili offers international insight on obtaining product approvals, gaining market access and overcoming compliance challenges. She spent three years in private practice in South Korea, where she counseled multinational pharmaceutical, medical device and food companies on corporate matters, product approval and pricing, compliance, post-marketing requirements, advertising and government relations. She is experienced in handling international recalls and confidently communicates with regulatory authorities around the world.
In addition to her private practice and FDA career, Heili spent time as a health policy analyst in California, where she executed federal, state and local policy objectives for a health care nonprofit funded by the U.S. Centers for Disease Control and Prevention and forged coalitions to impact government policy.