Amie N. Peele (Carter)



Amie Peele Carter is a privacy and intellectual property lawyer. She is passionate about helping clients create, protect and leverage value, specifically where the worlds of privacy, eCommerce and advertising law intersect. Amie's client base includes Fortune 100 and 500 companies, mid-sized and small companies, entrepreneurs, sports organizations and athletes, marketing agencies, TV personalities, and publishers.

Amie has served as the Attorney of Record in writing two amicus briefs submitted to the United States Supreme Court.

Amie handles the following types of matters for her clients:

Privacy, eCommerce and Social Media

  • Advising regarding compliance with U.S. federal and state privacy laws, including the California Consumer Privacy Act
  • Aiding with privacy-related compliance issues, such as drafting privacy policies, terms of use, and cookie policies for websites and software applications (“apps”)
  • Preparing social media policies
  • Conducting training sessions on intellectual property, privacy and social media issues
  • Advising on legal compliance related to social media influencer programs
  • Social media audits, strategies, and policies
  • Website content protection and enforcement
  • Website policies and agreements
  • Software protection
  • Software / website development agreements
  • Software infringement cases
  • Publishing agreements

Intellectual Property

  • Entertainment and talent agreements
  • Trademark clearance due diligence
  • Trademark and copyright registrations; portfolio management
  • Licensing & IP transfer agreements
  • Intellectual Property due diligence
  • Intellectual Property monitoring and enforcement
  • Infringement analysis
  • Pre-litigation dispute resolution
  • Litigation at the trademark trial appeal board and federal court
  • Intellectual property audits
  • Counseling on effectively leveraging intangible assets
  • Sponsorship agreements
  • Merchandise agreements
  • Advertising agreements
  • Right of publicity licenses and waivers
  • Marketing, promotions, contests and sweepstakes
  • Preparation and negotiation of source market fee/advance deposit wagering agreements for horse-racing facilities 


Bar Admissions


Court Admissions

U.S. Supreme Court
U.S. District Court for the Northern District of Indiana
U.S. District Court for the Southern District of Indiana


Emory University School of Law
J.D. (1996)

Millsaps College
B.A. in Philosophy, magna cum laude, Phi Beta Kappa (1992)

American University
Semester on Foreign Policy (1991)

Insights & Events

Other Perspectives
  • We’ve Only Just Begun – CCPA and Other State Legislation
    Speaker, Faegre Baker Daniels Privacy and Cybersecurity Summit, November 2019
  • A Fireside Chat with Amie Peele Carter on Legal Practice and Work/Life Balance
    AIPLA Women & IP Committee, June 2018 
  • Powering Change: Women In Innovation and Creativity
    Panel Moderator, World IP Day, April 2018 
  • ChIPs Evening on Fashion & Technology
    CLE Speaker, August 2017
  • Careers in Sports, Entertainment and Intellectual Property Law
    Sports & Entertainment and IP Law Societies, IU McKinney School of Law, October 2016
  • Knowing How the Money Works - Financial Education and Planning in Personal and Professional Life
    LeanIn Teleconference, American Intellectual Property Law Association's Women in IP Law Committee, July 2016
  • Leaning In to the Sandwich Generation
    A Discussion With AIPLA's Women in IP Law Committee's #LeanIn Circle on Caring for Ill or Aging Parents While Integrating Other Aspects of Your Life, February 2016
  • Advanced Strategies for Effectively Leveraging Your Business Relationships
    Co-presenter, NAWBO-Indy's Circle for Learning & Networking, March 2015
  • From A to Z: Legal Issues Involved in Setting Up Your Company and Protecting Your Intellectual Property
    NAWBO-Indy's Young Entrepreneurs Academy, January 2015
  • Contracts/Agreements and Event Legal Issues
    Annual Fall Convention, Indiana State Festivals Association, November 2014
  • Imagination Pioneer
    Girls Scouts/Intellectual Property Law Organization, Daisy Scout Troop, October 2014
  • Trademarks, Tweets and Trade Secrets
    Webcast presenter, Indiana Subcontractors Association, July 2014
  • 2014 Women in IP Law Global Networking
    Webcast presenter, American Intellectual Property Law Association, June 2014
  • Help for Your #Hashtags: Trends and Risk Avoidance for Active Social Media Brands in the Food & Ag Industries
    Food & Agriculture National Conference, Faegre Baker Daniels, Minneapolis, May 14, 2014

Leadership & Community

Professional Associations

  • International Association of Privacy Professionals — KnowledgeNet Chapter Chair, 2019-20
  • Indianapolis Intellectual Property American Inn of Court — Master of the Bench, 2018-20 
  • Indianapolis Bar Foundation — Fellow, 2018-present
  • Indianapolis Bar Association — Intellectual Property Section
  • Indiana State Bar Association — Intellectual Property Section
  • American Intellectual Property Law Association — Board of Directors, 2012-15; Fellows Committee Vice Chair, 2019-present; Committee on the Profession, 2019-22; Committee on Legislation, 2016-19; Long-Range & Strategic Planning Committee, 2013-present; Women in IP Retention and Advancement Subcommittee, 2015-present; Nominating Committee, 2011; Sports & Entertainment Law Subcommittee (Chair, 2010-present); Trademark Committee (Chair, 2010-11; Vice Chair, 2009-10); IT Task Force, 2008-10; IP Law Associations Committee, 2009-present; Mentoring Committee (Vice Chair, 2007-08)
  • International Trademark Association
  • Sports Circle Indy (not-for-profit networking organization for Indianapolis region) — Co-founder, 2011; Board of Directors (Emeritus Advisor, 2019-present; President, 2017-18; Secretary, 2012-16)

Civic Activities

  • Alpha Association of Indiana, Phi Beta Kappa
  • Zionsville Community Schools — Strong in Every Way/IYD presenter, 2017- present 
  • St. Francis in the Fields Episcopal Church — Youth Program Volunteer, 2013- present, Strategic Planning Committee, 2018  
  • Fashion Inside Out Benefiting Little Red Door Cancer Agency, part of Midwest Fashion Week 2013. Indianapolis, Indiana.
  • Medical-Legal Partnership (Faegre Baker Daniels and Wishard Health Services) — Volunteer, 2010-present
  • NAWBO (National Association of Women Business Owners), Indianapolis Chapter — 2011 Awards Luncheon Advisory Committee
  • Midwest Regional Conference for Women in the Law — Executive Steering Committee, 1998-2000
  • P.E.O., Chapter DE, Indiana, 2008-present — Vice President, 2013-14


  • U.S. District Court for the Southern District of Indiana — Pro Bono Honor Roll, 2016
  • American Intellectual Property Law Association — Fellow
  • Sports Business Journal — Power Players: Outside Counsel, Executive Class, 2016
  • Faegre Baker Daniels — Pro Bono Honor Roll, 2013-14, 2016-17, 2019
  • American Intellectual Property Law Association — Mentor of the Year, 2013
  • U.S. District Court for the Southern District of Indiana — Recognized for taking the most Mediation Assistance Program pro bono cases, 2013
  • National Association of Women Business Owners-Indianapolis (NAWBO-Indy) — Indianapolis Choice Award, 2011
  • Indiana Super Lawyers — Rising Star, Intellectual Property, 2009
  • Phi Beta Kappa National Academic Honor Society, 1992
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