January 16, 2018

Branding, Marketing, and the Impact of Self-Driving Cars

Los Angeles counsel Paul Gelb authored “Branding, Marketing, and the Impact of Self-Driving Cars” for the American Marketing Association’s e-newsletter. Recent legislation in Congress addressing data privacy and cybersecurity for self-driving cars seems to indicate that these vehicles will be available to consumers within the next few years.

In this article, Paul examines the impact this new form of transportation may have on retail marketing, including how advertisers may use the computer-based cars to target individuals, the use of autonomous vehicles for taxi and delivery services, and how automobile manufacturers will market these cars to consumers.

Services and Industries

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