September 20, 2009

International Trademark Association

Searching the Attic – Proving Fame and Secondary Meaning

Overview

Chicago partner Darren Cahr presented “Searching the Attic – Proving Fame and Secondary Meaning,” at the International Trademark Association’s Trademark Administrators Conference in Chicago on September 21. During the session, Darren discussed the traditional measures of fame and secondary meaning, questions to ask to find hidden gems, the role of third parties and ad agencies, and how to unlock the impact of a brand.


 

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