March 25-27, 2020

A Roundtable on Corporate Risk Assessment and Strategic Crisis Management

Scottsdale, AZ


Michael C. Zogby, deputy practice leader of the Product Liability & Mass Tort group, organized and will appear as moderator of a panel at the Product Liability Advisory Council’s (PLAC’s) spring conference in Scottsdale, Arizona. “A Roundtable on Corporate Risk Assessment and Strategic Crisis Management” —which includes multiple in-house attorneys, a cybersecurity expert and a crisis management public relations professional — will explain a variety of risk assessment and crisis management strategies weigh the pros and cons for each. The discussion will focus on tactics for avoiding legal crises and approaches to managing crises with the help of in-house colleagues, outside counsel and vendors.

Topics include, for example, “red-teaming,” which is the regimented practice of conducting rigorous, multilevel assessments of an organization’s plans, policies, systems, protocols and assumptions with the goal of improving the organization’s overall effectiveness and avoiding future crises. The panel will discuss cybersecurity issues, product recalls, trade secrets, the nuts and bolts of a crisis management plan, and the importance of carefully constructed communications. The panel will discuss their experiences and assess what works and what doesn’t work. The goal is to bring together both in-house and outside counsel perspectives on how best to avoid and manage large-scale issues as they arise.

PLAC is a not-for-profit association of more than 80 corporate members from multinational and national corporations (manufacturers and suppliers) and more than 350 leading regulatory, litigation and appellate professionals. PLAC’s invitation-only members work to shape the common law of product liability and complex regulation, provide guidance on changing regulations and strategically help corporations manage risk throughout the entire product life cycle.

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