We held an executive lunch and roundtable discussion on how to increase your company’s top line revenues. Drinker Biddle attorney Paul Gelb and Mark Jaffe of Strategic Growth Consulting discussed:
- Developing your core value proposition.
- Understanding who you are and why your company exists.
- Do you have a vision? A real one?
- How to make that lofty mission statement truly actionable.
- Why does your customer care about you? Are you sure that’s the reason?
- Leveraging your core value proposition into new revenue.