January 10, 2017

Zhun Lu -- IP Issues in International Business Transactions


Wilmington partner Zhun Lu spoke at a seminar titled, “IP Issues in International Business Transactions,” hosted by the Practising Law Institute (PLI) in New York City on January 10, 2017.

The program began with a discussion of key developments in Intellectual Property (IP) and explored the strategic role of IP in a company and its business transactions. Seminar attendees also learned how to assess IP as a strategic asset and how to monetize IP while avoiding costly mistakes.

Zhun briefed the audience on recent significant IP cases in China: Michael Jordan has been involved in a five year ongoing dispute that was resolved by the Chinese Supreme Court, restoring Jordan’s legal rights to the Chinese characters equivalent to his last name; Apple was sued in Shenzhen China by a US plaintiff with demanded damages over $1B; and the Beijing IP Court awarded one of the largest patent damages (~$10M) since China’s creation of its patent law just some 30 years ago.

Zhun was joined by a number of other speakers as well to review IP developments and practices in other countries.

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