The District Policy Group, a bipartisan team of 15 lobbyists and public policy specialists within Drinker Biddle, is celebrating its fifth anniversary. As part of this celebration, The District Policy Group hosted its second biennial Client Summit at Drinker Biddle’s Washington, D.C. office on October 17, followed by a client appreciation reception and a 5th anniversary party.
Over the past five years, The District Policy Group’s has represented clients in federal legislative and regulatory policy work focused on the issues affecting the key drivers of the nation’s economy – including health care, agriculture, and trade. Comprised of former Congressional staffers and in-house lobbyists with decades of experience, the District Policy Group brings deep issue expertise, political acumen, and creative problem-solving to advance each client’s goals. Clients view this talented team as trusted advisors they can count on to get the job done.
The District Policy Group’s dedication to listening to its clients and responding to their suggestions is what inspired the first Client Summit in October 2016. Building on the success of that first event, this year’s Client Summit featured practical, actionable advice from internal and external experts on a variety of topics identified through a client survey. Summit attendees heard presentations on how to track and measure success in government relations and advocacy, how public affairs and government relations work hand-in-hand, and insights on the current political climate and upcoming elections. Highlights included:
Everyone struggles with measuring success. According to National Journal, the best approach is to break it down into two parts. First, select the metrics that support your goals, set targets to motivate improvement, and use performance data to diagnose opportunities. Second, take granular data on frequency of specific activities, translate it into a score for each major component of a goal, and, lastly, aggregate those scores into a macro-level summary indicator that is easily digestible.
Partisanship isn’t going away anytime soon. Rather than dig in your heels, think of ways to bridge the divide and work together toward common goals that are mutually beneficial. This will help ensure that progress is being made as we navigate our way through these challenging times.
Congressional Media Habits
National Journal research and analytics shows that when it comes to information consumption, congressional staffers are taking a “trust but verify” approach. Their need for original and substantive content to support policy formulation provides the private sector with the opportunity to be a useful resource. Congressional staff is much more likely to rely on lobbyists to formulate their opinions as they prep for a critical vote. While there is a declining confidence in social media as a source for news and information, congressional staff recognizes its impact on policy work. Lastly, as the media landscape continues to fragment and trust is redistributed across channels, content must be differentiated based on the platform being leveraged so it is tailored to user needs.A recap of the live tweeting that took place during the 2018 Client Summit can be found here.